| 000 -LEADER |
|---|
| fixed length control field |
00899nam a22003018a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00064884 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231009232917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040524s1992 b 000 0 vieod |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
. |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
9207 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
vie |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
Q421.0,0 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pettigrew, Denis |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Căn bản Marketing hiện đại |
| Statement of responsibility, etc. |
Denis Pettigrew, Normand Turgeon ; Nguyễn Tuấn Việt dịch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Tp. Hồ Chí Minh |
| Name of publisher, distributor, etc. |
Nxb. Trẻ |
| Date of publication, distribution, etc. |
1992 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
141tr |
| Dimensions |
19cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Nguyên tác: Les fondements du marketing moderne |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Kinh tế |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Thương mại |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Turgeon, Normand |
| Relator term |
Tác giả |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lê Phương Anh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nguyễn Tuấn Việt |
| Relator term |
Dịch |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] |
|---|
| Uniform title |
73879 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
Turgeon, Normand |
| Source of classification or shelving scheme |
|
| Koha item type |
Sách chuyên khảo |
